ABOUT TEN TOES DOWN

The Journey 

The Journey

2015

Ten Toes Down began as a DBA while reselling popular footwear. Apparel was part of the picture, but more as an add-on — tees paired with shoe orders. The brand was forming, but the vision was still taking shape.

Commitment Changed Everything

At first, not every idea worked. He failed countless times. But once his mindset shifted, failure no longer held him down. Each setback became a lesson, and he learned to get back up stronger every time.

Bolden discovered that the only way to truly grow, succeed, and persevere was through commitment. Standing firm when things got uncomfortable. Showing up even when doubt was loud. Staying ten toes down.

Built With Purpose

As the brand evolved, Bolden partnered with longtime businessman and mentor Lester Branch. With decades of experience, Branch helped sharpen the vision, expand opportunities, and position Ten Toes Down as more than apparel—turning it into a platform for impact.

Rooted in Culture

Born and raised in Long Island, New York, Bolden and Branch built Ten Toes Down from real experiences, real struggles, and real ambition. Ten Toes Down is for anyone facing challenges and staying grounded through it all.